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Marketing & Communication

What We Do

We manage the PPSC brand by developing and implementing advertising campaigns, internal communications efforts, media relations, community relations (partnerships and sponsorships), web and social media.

Integrated Marketing Communication
Department Services
Design Services
Event Promotion
Media Inquiries

A New State of College

The new Pikes Peak State College name change and brand is officially launching on August 29, the first day of the fall semester. However, some materials are available now for preview and to purchase swag items in time for the start of school. 

Have questions about the rebrand? Visit the FAQ page.
pikes peak state college logo
Marketing material collage

Integrated Marketing Communication

PPSC follows an integrated marketing communication approach, meaning we strive for consistency across all communication platforms. In addition to traditional media and public relations efforts we also create campaigns that show the value of PPSC by highlighting our exceptional staff and students. Our campaigns reach a broad audience through radio, video, web, billboards and social media.

We also offer support through internal communication. For departments this means we can help promote events, collaborate to create a unique brand, or provide direction to help create a stronger web presence for your department. We do not promote individual classes.

Services We Provide to Departments

Everything we provide internally starts with our request system—including: publicity/event promotion, video, and design. We receive a lot of requests and want to give them all equal treatment and the request system helps us do that. Fill out a request at least two weeks in advance for small announcements. For larger events please fill out a request as early as possible so we can ensure ample time to meet deadlines, contact the press or provide graphics.

We provide electronic downloads and resources like flyer and PowerPoint templates, PPSC logos, and brand guidelines that include our approved colors and fonts that you can download, including a social media policy.
students outside

FAQs

FAQs

FAQs

We manage the PPSC brand by developing and implementing advertising campaigns, internal communications efforts (e.g. The Stall Street Journal, campus TVs), media relations, website content, and social media. We are also responsible for creating printed materials to assist recruitment efforts, foundation efforts, and programs.

Please contact our project manager tamara.cannafax@pikespeak.edu and she will assign the project to the rest of the marketing team. 

You will be responsible for providing:

  • the content
  • budget
  • deadline 
  • target audience

In asking larger questions about the best way to reach your audience, you may find that it's not a flyer you need but another method of outreach, so keep an open mind. Once the project is complete, assuming it does take the form of a flyer/poster, send the file to the Copy Center for printing and take copies to Student Life to have them distributed at all campuses. 

Note: Marketing is happy to handle the print ordering on your behalf; please contact tamara.cannafax@pikespeak.edu with the number of copies needed and org code.

 

 

Our photo library is currently hosted on Pics.ioPLEASE give credit to the photographer for any photos stored in a named folder (e.g....., "by Jane Doe"). Many of our photos have been taken by PPSC photography students and we want to credit their work. If you have questions about photos, contact tamara.cannafax@pikespeak.edu or noel.dolan@pikespeak.edu.

The short answer is no. We want to give everyone the opportunity to promote their departments, clubs, and events to the largest possible audience so we push most social media content out through the main PPSC Facebook page. Connect with Matt and he'll talk through your goals and work with you to make them happen.

Contact the Centennial Campus Bookstore for all your swag needs. If these items will be used at a student or employee recruitment event, the Recruitment Department may also be able to help.

FAQs

Fill out a publicity request 3 weeks prior to your event and we will get that info in The Stall Street Journal (published every two weeks) and on the campus TVs, the website event calendar, and social media. If it is open to the public we will also create listings in online community calendars around the city (Peak RadarColorado Springs IndependentThe Gazette).

Connect with Matt Radcliffe in Marketing and he will work with you to make it happen. matt.radcliffe@pikespeak.edu

The Marketing website provides basic resources, including:

  • College Logos and Seal
  • Arnie the Aardvark Mascot
  • Department Logos
  • Word and PowerPoint Templates
  • Brand Guide with College Fonts & Colors 

However, we strongly encourage you to reach out to the Marketing department to complete any design projects. Get started with a marketing request.

Marketing will provide a PPSC logo using your club/program name in the title. However, you cannot have a custom logo that departs from PPSC branding. We are happy to create custom graphics for your club, but they must always be used in conjunction with the PPSC branded logo. Get started with a logo request.

Basecamp is a web-based project management and collaboration tool that our department uses daily to manage client marketing requests. It’s an easy way to keep all of the different elements of a project in a single place. When you’re part of a basecamp project team, you can see drafts of designs, leave comments and tag people (similar to social media), assign to-dos with deadlines and edit documents. 

Anyone in the college can use basecamp for their own purposes, not just marketing projects. For help with access and training, contact Tamara Cannafax (tamara.cannafax@pikespeak.edu) or view the Basecamp Training Guide.